In 2017, data overtook oil as the most valuable commodity in the world, giving rise to this century’s titans – the companies that control data worldwide. But just having data isn’t enough to make any business rise to the top. You must have access to it. Also, you must understand, analyze and visualize it to […]
You know that website content is a great investment for your business. The problem is that you’re not that good at writing website content. Your writing process goes something like this: open a page, stare at it, struggle for an idea, Google ideas, stare blankly at the page, try to type, delete what you type, […]
Is your content doing everything you hoped and more? It has to be more than just good content–it has to speak to your audience and their needs. This is even harder if you’re in the B2B industry, since your target audience knows what they want and is more demanding about getting it. A great B2B […]
Are you dreaming of that one perfect post? You know, the one that puts your site on the map? The one that explodes across the internet faster than the funniest cat video? The one that draws in customers in droves? You know. The viral post. Here’s the good news: that viral post is possible. If you know […]
What separates average web copy from great web copy? What is it about one post that makes the internet go bananas while another gets passed over? This isn’t a philosophical marketing question–it’s a question at the heart of your branding. After all, web copy is how you show the world who you are online and […]
With a new year upon us, it’s time to think about your website. What it is now. What you want it to be. What you need to make your website into the site you’re dreaming of. If you’re like many businesses, there’s a gap between what your site is and what you want it to […]
Do you know what makes your website tick? Do you know its greatest assets and greatest shortfalls? Do you know what attracts customers to your site at first glance and what makes them stick around? If you’re not using website analysis services as part of your regular SEO effort, we’ve got bad news. You probably […]
When you are running a digital marketing agency, it’s important to create written content that serves a purpose for your clients. Attracting new clients and delivering consistent, high quality written content for them is critical to your agency’s success, but it is not easy. It is no surprise that more agencies are outsourcing their digital […]
The Internet is forever. So are the things you put online. That’s a great marketing tool, but it’s also the road to certain self-sabotage for many businesses. After all, your reputation is everything. Especially if you’re trying to capture the attention of online customers. The International Telecommunication Union (ITU) says half of the world’s population […]
As the marketing cliche goes, content is king. Here’s the problem: not everyone knows what separates good content from bad content. Worse, many site owners couldn’t say whether their content is genuinely beneficial or not. This is where content evaluation can help. After all, if you don’t take a hard look at your content, how […]
If you have a hard time keeping up with the ever-changing digital marketing landscape, a content strategy can help you get it right. There was a time when a short and sweet informational piece with a few keywords tossed in would help your site rank higher in searches. However, those days are long gone. Now, […]
The SaaS-powered workplace is closer to us now than ever before – 38 percent of companies use SaaS to run almost all of their business operations. The average company uses 16 cloud-driven apps today and by 2020, about 73% of companies will have most of their apps running from the cloud. The majority of clients […]
While there are many layers to developing a solid SEO strategy, well-researched keyword mapping is the foundation from which you should build your strategy. The keyword mapping process gives your SEO strategy a framework for optimizing your on-page content. There is a multitude of ways you can go about setting up your keyword map. Because […]
Are you looking for an effective way to promote your local business online? Would you like to make it easier for local customers to find you on search? To boost your brand’s online presence, you need to leverage free online directories. Potential customers use these platforms to identify local businesses. These online directories provide comprehensive […]
In a world of digital domination, a schlocky website is bad for business. If you haven’t taken a look at your business’s website in a while, perhaps it’s time. It’s common to think that your business website is a one-and-done project. But in all actuality, it deserves careful and constant pruning if you want it […]
Is there a better place to live or work than Fort Lauderdale? It’s one of the biggest tourist draws in the country with 4,000 restaurants, more than 60 golf courses, a dozen shopping malls, 16 museums, more than 130 nightclubs, 278 campsites, and 100 marinas. Let’s face it, there’s something for everyone — and there […]
Home to countless Spanish Colonial and Mediterranean Revival buildings, luxury hotels, upscale shopping, and downtown neighborhoods like Mizner Park loaded with attractions, Boca Raton is one of the biggest, most bustling cities in the Greater Miami Metro area. It’s one of the best places to do business in Florida as well, as it’s daytime population […]
In the world of search engine optimization, keyword rank is crucial. Yes, there’s a lot that goes into SEO besides keyword optimization. But no matter how the search landscape changes, keywords are always going to be important. That’s why working with a free keyword rank checker is so important to your success. The problem is, […]
If there’s one thing you’ll find on just about any website, it’s an About Us page. Along with Contact and FAQ pages, it’s likely one of the first pages you add to your own site, and there’s a good reason for that: your audience wants to know who you are, and the About Us page […]
The average American worker has hundreds of unread or unopened emails clogging up their inboxes at any given point. And the above-average worker has thousands. It’s come to the point where the concept of “inbox zero”, or having no emails waiting to be dealt with, is becoming an increasingly rare phenomenon. It’s obvious that this […]
With endless sun and sand, glamorous people and luxury hotels, and legendary nightlife, Miami has it all. It’s one of the hottest cities in Florida, not to mention the world, and it’s a great place to do business. But Miami’s popularity can be a double-edged sword. It’s especially difficult when it comes to standing out […]
A thousand monkeys hammering away at a thousand typewriters might come up with Hamlet eventually, but that’s nothing compared to what someone with the right blog copywriting skills can do for your business. While the jury is still out on whether the internet is the best thing since sliced bread or the downfall of human […]
Persuasive content has been the most effective mechanism for convincing humans to take action ever since the serpent talked Adam and Eve into eating the forbidden fruit. Words have not lost this power. From print marketing to digital media, persuasive content is what drives leads and sales into your clients’ businesses. This is where a […]
Once upon a time, some guy somewhere said something like, “You’re the sum total of the 5 people closest to you.” Well, maybe that’s not exactly what he said. But it sounds cool anyway. And the same statement could apply to the blogs you read, too. Digital influencers abound on these Internet streets. And for […]
