Here’s Why and How to Depersonalize Google Search

Are you struggling to track your business’ true performance on search? Do you feel that Google’s personalized search makes it difficult to evaluate your ranking for your keywords? If so, it is time to learn how and why to depersonalize Google search.

Google has dominated the search engine market, maintaining an 88.47 percent market share as of April 2019 . The search engine has become the go-to platform for everything users want online.

With this in mind, businesses invest heavily in SEO techniques to improve their ranking on Google’s search engine result pages (SERPs).

However, Googles’ overriding focus on user experience has pushed them to customize search results for better customer satisfaction.

There are different strategies used by Google to deliver relevant customized search results. These include:

  • Query history-based personalization
  • Individual user behavior based personalization
  • Group based (behavior-based) personalization
  • Interface-based personalization
  • Input/output mode-based personalization
  • Location-based personalization
  • Time-based personalization
  • Social search-based personalization

While personalized search is great news for internet users, your business will have a problem tracking its ranking in the SERPs.  Every internet user gets customized results on Google, making it difficult for businesses to determine the success of their SEO campaigns. Below, find tips for getting around the personalization of search engine results – a process called “depersonalization”. Depersonalizing Google search results gives you a better picture of your website’s performance for your target keywords through generic search engine results.

Methods to Depersonalize Google Search

  • Use Incognito browsing mode

    This works on Google Chrome Browser and removes the location-specific personalization variable.

  • Use browser add-ons

    Multiple depersonalization add-ons are available such as GoogleGlobal, Rank Checker by SEObook and others.

  • Turn off personal search for all searches

    To hide personal results, click the globe near the upper right corner of the search results page.

  • Do Google depersonalization manually

    You can also add Depersonalized Search Engine to Chrome.  On Chrome, go to “Manage search engines” dialogue, scroll down to the “Add a new search engine” option, add a new search engine: “Google Depersonalized,” keyword “dep” and URL:

  • Clear your cache and delete your cookies

    This is the simplest way to ensure Google provides universal results. You can also set your browser to delete all cookies each time you close the program.

  • Log out of all accounts

    If you want depersonalized Google results, you have to sign out of multiple Google accounts including YouTube, Gmail, and others.

To Sum Up

Evaluating the performance of an SEO campaign is a crucial step in every online marketing strategy.  By looking at the performance of your website on search engine result pages (SERPs), you can tweak your tactics and boost your campaign.

However, this is only possible if you have accurate representation of your site’s performance of target keywords. When you depersonalize Google search, you can view the real performance of your site on SERPs for target keywords. It’s a crucial step in the management of your SEO campaign.