You know that website content is a great investment for your business. The problem is that you’re not that good at writing website content.
Your writing process goes something like this: open a page, stare at it, struggle for an idea, Google ideas, stare blankly at the page, try to type, delete what you type, stare at the page, despair at the page, liberally borrow ideas from other sites, and create blog posts that are shaky at best and downright bad at worst.
If so, it’s time for you to stop beating your head against the proverbial wall and hire freelance writing services. Still not convinced, or trying to convince the boss? Here are a few reasons why it’s time to invest in your marketing success.
1. Bad Writing is Unprofessional
There are no two ways to spin it: bad writing is unprofessional.
Your writing is an online representation of your company. Customers who find your site will interact with your words long before they interact with a person.
And website content littered with spelling errors, grammatical mistakes, and punctuation issues is the digital equivalent of walking into a meeting to find a representative in a coffee-stained band T-shirt with no notes and no clue who you are.
It sends the message that your company is careless, and customers won’t trust you with big tasks if they see carelessness. After all, if you can’t be bothered to run spellcheck, why should they trust you to follow through on details in other areas of your work?
2. You’re Too Close
If your blog posts and content marketing efforts are decent and you’re still not seeing results, it may be for another reason. The same reason someone standing in Times Square can’t see the entirety of Manhattan.
You’re too close.
Your business is your baby, and hey, we get it. But you can’t see the forest for the trees, and your content will suffer the consequences. This is especially true if you’re a subject matter expert or involved in highly technical work.
Put it this way: you might think that you need to go into the gritty details of a technical process, but the reality is that 43% of people only skim content, which means they’re not actually going to bother reading an online manual.
The problem is that you can’t see that when it’s your area. A freelance writing service can help put things in perspective and ensure you get the right content for the right audience at the right time.
3. They Know How to Write for an Audience
This is because freelance writers have a deep understanding of how to write for an audience.
It might sound obvious, but you shouldn’t write for Ph.D. candidates if your audience is comprised of 8th graders. Nor should you write for your boss unless your boss if your boss is not the target audience.
You have to know your audience and write content targeted to them. Otherwise, you won’t be able to catch their attention and answer their needs within a piece of content. And that just won’t work for your clients.
Again, if it’s your business and you’re a specialist, it can be hard to see the forest for the trees. You may think you’re talking to your audience when, in reality, you’re just talking to yourself.
A freelance writing service offers you the distance necessary to think critically about who you’re writing for and how to address them. Plus, because these services are accustomed to adapting to a wide array of audiences, they’re good at assessing audience needs and tailoring content efficiently.
4. Skilled Writers are Timesavers
Think about the process we described earlier. Does that sound like your process every time you try to write a blog post?
If so, we’ve got some bad news: you’re wasting your time.
It’s not that content marketing is a waste of time. Quite the opposite. It’s just that your approach to creating content is a waste of time compared to more efficient methods of approaching the problem.
If you’re not a professional writer, you don’t know how to write professionally. Your skillset lies elsewhere–building things, running a business, crunching numbers. You know how to do those things efficiently because you have extensive experience. You don’t have experience with writing, and that’s crippling your efforts.
Plus, the reality is that you already have a full-time job. There simply isn’t enough time in the day to write as much content as you actually need to see results, and certainly not enough time to write that content well.
Freelance services are a tremendous timesaver for that reason. They employ writers who know how to write efficiently, for whom content is a full-time job.
5. They Get Results
Last but not least, freelance writing services get results.
You see, freelance writers are more than just wordsmiths. The best freelance writers are masters of persuasion. They know how to write something that plays on the right emotions–excitement, joy, fear, and more.
More than that, they know how to persuade people to act on their emotions in a way that benefits your company.
Blog posts that bore people to sleep aren’t going to act on their emotions. Here’s the thing: if you’re bored when you write a piece, your reader will be bored when they read it, and any emotions you try to pull will come across as forced and false.
Freelance services are good at their jobs because they understand the art of the marketing copy trust fall. You’re weaving a net for your reader to fall into, but you’re doing it so well that the reader doesn’t even notice you’ve done it until you’ve already got them on board and excited.
If you can’t create those emotions on your own, it’s time to invest in someone who can.
Questions You’re Probably Asking
What Does a Freelance Writer Do?
A freelance writer is someone who creates diverse media for an array of audiences on a project-to-project basis. They may work on blog posts or edit blog content. They may write social media posts or write for traditional media sources. They may even do traditional marketing and content marketing for a client.
Do Freelance Writers Work From Home?
Since they’re freelance, and thus usually unaffiliated with one specific company, most freelancers tend to work from home. Those that don’t often work in a shared office space, or in a library, or a coffee shop–for a freelancer, it’s mostly about preference and availability.
How Do Freelance Writers Get Work?
A freelance writer will typically find work from a variety of sources. The smart ones will have diverse revenue streams that make the most of their skills, which means producing diverse content. They may write for a blog or a conventional media outlet. They might write social media one day and web pages the next.
How Much Can I Make as a Freelance Writer?
How much money you earn as a freelancer depends on the strength of your writing skills and how much content you produce. Good freelancers can charge more for their time thanks to their content marketing talent and deep expertise in a particular niche, giving them the ability to write like a seasoned professional.
How to Hire a Freelance Writer?
Hiring a freelance writer typically involves hiring a content marketing service which employs writers for a variety of assignments, ranging from blog posts to content marketing to social media and more depending on client requests. Some clients hire writers directly, but this is less common, since it’s easier to hire a marketing service.
Looking for Awesome Freelance Writing Services?
If you’re in the market for outstanding freelance writing services, we’re here to offer writing that will change the way you think about your website marketing copy.
Our blogging service is based around proven SEO tactics, tailored to the needs of your unique business and completed by expert writers. You have a story to tell–our job is to tell it.
Ready to talk about your business story? Then pull up a chair and get in touch to learn more.