Why Blogging Matters in the First Place
You might be wondering why you should even bother with a blog, especially to the degree that everyone seems to be doing it these days. If so, that’s a reasonable question. But there’s a fairly straightforward answer — you need a consistently great blog for the same reason you need a great website. It goes without saying that without a great website, you’re dead in the water. Well, now that everyone has a great website, you need something to draw attention to it and make it even better. And that something is a high-quality blog.
53% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2017) (Source)
A good, ongoing blog makes your website searchable. It pushes it up the search engine results and brings more traffic to your website. It also makes you seem more knowledgeable in your given field. Finally, a good blog makes your website more interesting and keeps it to date, with the end result of higher sales.
Results may vary
So let’s face it — a great blog is an absolute necessity these days. A consistently good blog is a tool — a marketing tool to be exact. As content writers and business owners, we’d like to say otherwise sometimes, but the cold, clinical truth is that a blog is a way to make money. At least it should be. Sure, we all take pride in our work. We take pride in the products or services we sell. We take pride in our reputations too. But the bottom line is, well, the bottom line.
There’s one reason and one reason only that you should care how inspiring, provocative, and absolutely life-altering NoStop’s blog pieces are — because they’ll help you generate revenue. Buy a post today and let us get started making you more money.
How Good Blogs Generate Revenue
Broadly speaking, we strive to make you more money in two ways:
- By utilizing long tail keywords to direct buying traffic to your site.
- By writing consistently great content that’s both engaging and fresh (and relevant!)
Now let’s talk about what this stuff actually means, just so you’ll trust that we know what we’re doing.
This graph from MOZ illustrates the huge volume of long tail keywords searched for each month, compared to shorter, more sought after keywords
Long Tail Keywords
It’s our job to push your website up the search engine results lists and help you sell your stuff. One way we do this is by using something called “long tail keywords.” And what on earth are long-tail keywords? So glad you asked.
50% of search queries are four words or longer. (WordStream, 2016) (Source )
There’s almost no way your small company can rank well by using keywords like “antique shop” or even “antique desks” The bigger companies dominate the rankings with these common search terms and you’re not going beat them playing that game. BUT. You can rank (and sell more) with people who are using more specific search terms to find exactly what they’re wanting to buy. So after doing a ton of research on your company and market, we might decide to weave the phrase “19th-century roll-top desks from New England” into your site. Or something like that.
While this might seem counter-intuitive on the surface, you have to remember the concept of “the right traffic” we mentioned above. Online success is about conversions, not traffic. Our digital marketing team is really, really good at researching your company and the market where it’s competing. We’ll find these the specific long tail keywords that serious buyers are searching for and integrate them into your site. And presto — you’re selling so many roll-top desks that you have to go find more. This is the kind of luxury problem NoStop Blogging Services works to create for you.
High-Quality, Fresh Content
The next two ways we’ll strive to make you buckets of cash have to do with the actual content we write for your blog. Our content writers are good at what they do. They’re not good for much else, but they write great web content. And what is great web content? This is a complicated question, but for our purposes let’s just say that great equals engaging, concise, and useful. And most importantly, it means avoiding Google penalties for crappy content, crappy here meaning redundant, thin, and poorly-written.
The next requirement involves the “freshness” of your content. Here’s where things can get very complicated, which is one of the main reasons you should use a great digital marketing team like NoStop’s — so you don’t have to worry about the insanity of dealing with Google’s algorithms. The bottom line, though, is that Google rewards the “freshness” of your content by pushing it up in the SERPs.
Here are a few things that we focus on to keep your quality fresh and searchable:
- Consistently adding new, high-quality pages to your site
- Constantly updating the core content in meaningful ways
- Providing content that other sites link to frequently. You know, life-altering content like we mentioned above
- Providing content that strikes a balance between consistency and variety
- Knowing when to leave well enough alone
That’s probably about as close as we’re going to get to a brief description of Google’s lunatic ideas of freshness. Much more than this and you’ll be as crazy as we are. The upshot is that we write great content that’s guaranteed to be fresh and that can translate into more sales for your company. But it’s much easier to see how we can help you do this with our product in hand. We’re very proud of what we do here at NoStop and we’re convinced we can help your business grow. Contact us today to buy a post and get started on building you a better online presence and higher sales.