With a new year upon us, it’s time to think about your website.
What it is now. What you want it to be. What you need to make your website into the site you’re dreaming of.
If you’re like many businesses, there’s a gap between what your site is and what you want it to be. And the reason for the gap is content–the content you’re writing isn’t what you need, and you don’t know how to write what you need.
Sound familiar? If so, it’s time to invest in a website content service. Trust us–it’s the best investment you’ll make all year. Here are a few reasons why.
1. You’re Struggling as a Content Writer
You’re great at what you do. It’s why you started your business–because you know you can use your skills to provide a better service.
There’s just one problem: your business isn’t content.
You’re good at what you do, but website content is another matter entirely. And no matter what you do, you always seem to be one step behind your website content.
You can’t post regularly. You never have time to write new content. You certainly don’t have time to network with other content creators. You don’t know your SEO from your elbow.
The long and the short of it is that you’re struggling as a content writer.
If this sounds like you and your business, another stretch of struggle is unlikely to change things. After all, you’ve got a business to run. It’s time to make smart investments instead of waging uphill battles.
A content service allows you to keep the reins firmly in hand while also stepping back. You decide what content you want, then allow your service to do the rest. That way, you can focus on what you do best: running your business.
2. Expert Content Knowledge
You can step back from your content because a website content service has what you lack: the expert knowledge to deliver great content.
Remember, you’re good as a plumber, a bakery, a law firm–your business. But a website content service’s business is, well, website content. Your job is to keep your customers happy, and their job is to keep you happy.
That means hiring and vetting the best people for the job–people with the writing chops and industry expertise to deliver a great customer experience with every new piece. When you hire a content service, you’re not just hiring someone to put words on a screen.
You’re hiring someone with the expert knowledge necessary to turn your site into what you need.
3. Guaranteed Good Content
What is good content?
You can probably rattle off a few adjectives (engaging, informative, etc.) but we’re talking about the nitty-gritty technical details of what makes good content.
Drawing up blank?
A website content service is in the business of knowing what it takes for a piece of content to succeed online. They know how to structure a piece, how to incorporate SEO, what kinds of content succeed for your niche, how to market without belaboring the point. The best content services know every last detail that separates a run-of-the-mill piece from a piece that drives value.
And in the end, your job is to deliver value to your customers. If you don’t know how to do it yourself, why wouldn’t you hire someone who can?
You could learn how to evaluate your content yourself, and it is a useful exercise. But if you’re not committed to the type of full-time content management required to transform your website, it’s time to bring in the pros.
4. Know Thy Audience
This involves knowing your audience to a tee, and in this, the best content services excel.
You see, the best content writing services are ultimately those who are expert researchers. They know that in order for content to succeed, it has to be targeted and marketed toward the right audience. This means learning who that audience is and what they want.
Content services have a bevy of tools at their disposal. They know how to monitor user engagement. They know how to study your competitors. They even know how to assess your business and website.
It all works toward the same goal: identifying the gap between your current state of affairs and your goal and figuring out why that gap exists. This is usually a matter of understanding customer needs and behavior.
You could attempt to puzzle it out yourself, or you could invest in a service that already has all the skills and tools necessary to give you exactly what you want.
5. Stretching Your Marketing Dollar
All of this adds up to one final point: a website content service allows you to stretch your marketing dollar further.
Picture this. You’re struggling along, trying to manage your website on your own. You think you’re doing alright, but you’re not really sure. You keep trying things, and they have given you some results, but you’re always trying new things before you have the time to assess whether your old efforts really succeeded.
And since you don’t really know if your efforts worked, you’re not really sure whether your marketing spend was worth it.
That’s not marketing. That’s guessing.
Now let’s say that instead of scrambling and hoping, you had exactly the tools you needed to know where every last dollar was going. You could see your ROI in real terms and know exactly how your marketing spend translated into results.
That’s the difference between cobbling something together and investing in something that really works.
The Website Content Service That Works for You
Who said that running your website has to be a burden? Here’s a hint: it shouldn’t be. Your website is a tool that should work for you, not against you.
So let’s talk about making your website work for you.
We’re a website content service that understands great content. We also know that you don’t need a cookie-cutter solution–you need something that’s tailored to your business. Which is why we deliver expert knowledge and writing designed for your business.
Content is your most powerful digital marketing tool. Don’t leave it up to chance. Click here to learn more about our services.