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Quality Content

Quality Content Costs Money – But It Doesn’t Have to Cost a Fortune

If you’ve ever tried to save money by ordering content from a random half-rate agency you found on Facebook or “that freelancer from your hometown,” you know what a mixed bag it can be. I’ve found that businesses know they need content, they see the value in it, but they don’t want to pay the […]

secondary keywords

A Primary on Secondary Keywords: What They Are and How to Use Them

In an SEO world where marketers focus on keywords, metadata, and backlinks, secondary keywords aren’t getting the attention they deserve. While not the star of your content show, secondary keywords can play a strong supporting role in helping you rank higher and improve the reader experience. Let’s look at what secondary keywords are, why they’re […]

How to Gauge Content Quality

How to Gauge Content Quality At a Glance

Can you tell quality content apart from poor content at a glance? It’s not always as obvious as you think. Sure, there are a few telltale signs that indicate content isn’t up to snuff. Spelling and syntax errors, grammatical mistakes, poor formatting, and lack of research can all indicate your content isn’t going to do […]