A well-written meta description or lack thereof can often make or break your website’s presence in the search engines. We perform all sorts of ninja SEO tricks to convince the Google, Bing and Yahoo gods to bless our web pages with prominent first-page rankings. For WordPress users, the Yoast plugin is a great start. But […]
A Case for Outsourcing Your Blog Management If there’s one thing you can count on, it’s that your company website needs its own blog to maximize its success. The data is clear on this point: companies with blogs receive 97 percent more links to their website. On top of that, sites with blogs have 434 […]
Eight out of 10 people read headlines but only two out of 10 will click through to the article. Content marketers spend an inordinate amount of time crafting these clicky titles but there’s a more important step that you need to do first: Choosing blog topics that achieve your goals. Every blog article starts with […]
If you’ve ever tried to save money by ordering content from a random half-rate agency you found on Facebook or “that freelancer from your hometown,” you know what a mixed bag it can be. I’ve found that businesses know they need content, they see the value in it, but they don’t want to pay the […]
In an SEO world where marketers focus on keywords, metadata, and backlinks, secondary keywords aren’t getting the attention they deserve. While not the star of your content show, secondary keywords can play a strong supporting role in helping you rank higher and improve the reader experience. Let’s look at what secondary keywords are, why they’re […]
Can you tell quality content apart from poor content at a glance? It’s not always as obvious as you think. Sure, there are a few telltale signs that indicate content isn’t up to snuff. Spelling and syntax errors, grammatical mistakes, poor formatting, and lack of research can all indicate your content isn’t going to do […]
Anyone can write a blog, right? Just put your thoughts into words and hit the Publish button. Voila! You have a blog. In a perfect world, perhaps. If you’re a skilled writer who has the time to maximize your blog articles for success, handling your own blog might make sense. But there’s quite a bit more to […]
Are you writing product descriptions that sell, or just inform? There’s a fine line between a product description that tells the buyer what they want to know and one that makes them want to buy. And no, the differences aren’t always as obvious as you think. But once you master the art of the product […]
SEO has been a hot topic for digital marketers for years now but it can still be tricky to get it “just right.” With algorithm updates, outdated practices, and tons of misinformation on the digital airwaves, SEO still takes its share of twists and turns and leaves many companies in a cloud of confusion. Not […]
Ghost writers, sometimes called shadow writers or ghost bloggers, are a force for good in the marketing industry. In instances where you don’t have the time or expertise to provide marketing copy for your business or for an upcoming advertising campaign, you can hire a ghostwriter to deliver quality content, usually quickly and inexpensively, that […]
If you’re wondering whether your company needs high-quality business blogging services, the answer is a resounding yes. Your blog can be one of the most important tools in your online marketing arsenal. Along with email newsletters, social media, and direct mailing, a professional business blog can keep you connected with current customers and stimulate your […]
SEOMonitor Review Tired of not knowing how your SEO campaigns are going to turn out? SEOMonitor can inject some much-needed predictability into your next campaign. SEOMonitor the Company SEOMonitor originally came to life as a search engine optimization agency located in Bucharest in 2012. In a single year, the company garnered more than 100 clients, […]
Serpstat Review Don’t let the quirky name fool you: Serpstat has one of the most robust keyword-centric SEO toolsets anywhere. Serpstat the Company Described as a provider of “growth hacking tools” for search engine optimization, pay-per-click advertising, and content marketing, Serpstat began life as an in-house SEO tool for Netpeak Group. Netpeak was founded in 2015 […]
Has it been a chore finding the most effective long tail keywords for your site? Keyword Keg may have the answer. Keyword Keg the Company Keyword Keg comes from the same creative team that brought you Keywords Everywhere, that free Chrome and Firefox browser plugin that provides appended data to a number of different […]
There’s much more to content marketing than writing great blog posts or emails. All the effort you put into your blog articles, website copy, and other creative elements is wasted unless you can make your content work together and get it in front of the right people. Companies who are winning at content marketing have […]
Great entrepreneurs hate wasting time. Look no further than Amazon CEO Jeff Bezos. During the early days of Amazon, he used to work 84+ hours a week. Many times he stayed up until 3:00 am to ship books to customers. Even after Amazon became a giant global corporation, he still directly emailed his customer service […]
Those pesky, profuse product descriptions… E-commerce success depends on them but darned if there’s an efficient way to write great ones. The human touch can get pricey. Wouldn’t it be great if artificial intelligence (AI) could do the job? Recent advances in technology have reignited the conversation about product description automation, causing store owners to […]
You don’t have to be a good content writer to have a standout website. If you partner with the right website content writing service, most of the hard work will be done for you. However, not all website content writing services are equal. A good outward appearance doesn’t make a provider capable of producing content […]
Blogs come in all shapes, sizes, and topics, but most people only pay conscious attention to the third. Serving as a company speakerbox to help solve problems, answer questions, and differentiate your brand, your blog is the anchor point for your entire content strategy. But what many marketers don’t realize is the length of your […]
Since it’s now common knowledge that people who read online content prefer short sentences, long-winded writers have had a tough time. Writers whose style naturally gravitates towards multiple clauses and complex sentence construction have had to adjust their writing styles, big-time. Good thing there’s a tool for that: Hemingway Editor is an easy-to use writing tool […]
Online marketing is an essential part of doing business today. Regardless of your niche or your business goals, having a solid online marketing plan in place will go a long way in ensuring your success. There are many aspects to content marketing, from video to audio, photographs, graphic images, and of course, text. All these […]
Delighting your customers is essential in today’s competitive business environment. It makes you stand out from the pack and can convert one-time customers into repeat buyers. Make use of a good customer support software which you can select by browsing a reliable and knowledgeable software review website. However, a quality software solution is not enough, […]
Online commerce is here to stay – there’s no disputing that. Amazon, for instance, has more than 186 million unique visitors every month. All these visitors are looking to buy something. In a market that huge, it’s easy to make a purchase you’ll regret – especially since you can’t hold the product in your hands before […]
